Visual Identity Manual
It is the intent of this policy to communicate how Winthrop University's word marks, logos and symbols will be used consistently and in their approved context in order to maintain clear messages regarding the university's identity.
The provisions set forth below apply to all full- and part-time employees, as well as external audiences, who create or design projects that incorporate one or more of Winthrop's foundational design elements.
| Policy Number: | 10.1.1 |
| Effective Date: | 09/01/2018 |
| Date Reviewed: | 09/01/2018 |
| Last Review Date: | |
| Responsible Official: | |
| Responsible Office: | University Communications and Marketing |
| Contact Information: |
200 Tillman Hall Rock Hill, SC 29733, USA 803/323-2236 803/328-2855 (fax) |
1.0 Specific meanings of bold terms seen throughout this policy can be found within the University's policy definition glossary by following the link below.
The visual identity system includes all Winthrop word marks, logos and symbols, accompanied by the policies and guidelines that define how the marks are to be used. This comprehensive system ensures that the public receives clear and consistent messages regarding Winthrop's identity. The system is the foundation for other elements of an effective communications program, one that will drive marketing and enrollment well into the future.
Please see "guides" for manual.
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Visual identity manual:
https://www.winthrop.edu/ucm/visual-identity-manual.aspx
https://www.winthrop.edu/uploadedFiles/ucm/VisualIdentityManual.pdf
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