Policy Title

Visual Identity Manual


It is the intent of this policy to communicate how Winthrop University's word marks, logos and symbols will be used consistently and in their approved context in order to maintain clear messages regarding the university's identity.


The provisions set forth below apply to all full- and part-time employees, as well as external audiences, who create or design projects that incorporate one or more of Winthrop's foundational design elements.

Policy Number:10.1.1
Effective Date:09/01/2018
Date Reviewed: 09/01/2018
Last Review Date:
Responsible Official:
Responsible Office: University Communications and Marketing
Contact Information:

Communications & Marketing

200 Tillman Hall

Rock Hill, SC 29733, USA


803/328-2855 (fax)


1.0 Specific meanings of bold terms seen throughout this policy can be found within the University's policy definition glossary by following the link below.

1.1 http://www.winthrop.edu/policy-definitions-glossary

The visual identity system includes all Winthrop word marks, logos and symbols, accompanied by the policies and guidelines that define how the marks are to be used. This comprehensive system ensures that the public receives clear and consistent messages regarding Winthrop's identity. The system is the foundation for other elements of an effective communications program, one that will drive marketing and enrollment well into the future.

Please see "guides" for manual.

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Visual identity manual:



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